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Levi's denim art contest

circa 1973-1974

In 1973 Richard Owens was using culture to create one of the most influential art contests that ever existed.  Artists from everywhere submitted creations that went from beads to braids and paint to patchwork.  Millions of stitches went into bellbottoms, jackets, jeans and cutoffs.


Entrants exceeded expectation and in 1973 created what we call viral today.  These samples show a wide range of style and mediums.  


An eclectic group of judges selected the final art and an exhibit was born and commissioned to travel across the country.


A book highlighted the winning participants and sang the praises of the artists that took a run at this new form of art.

What we hope to do is combine the idea of American Denim art and today's technology and invite the world to participate, create, exaggerate, instigate, inseminate and extricate their wildest ideas, again on the blue canvas.

AMERICANDENIMART.COM will return with Exhibitions that showcase creative works on denim. Stay tuned for incredible art.